Great post at Treehugger. I know, I cringe at the name too - but I think this is a very creative, inventive way to get out there and market his business.
My parents have hired architects on a few occasions. Even if its for a tiny project, it tends to be worth it to get the expert to lay down all the issues instead of going in and having to spend weeks, months, years figuring it all out yourself. The four season porch at my parents, for example - the architect helped Dad out with the roof issues.
I love it when humor, education and marketing all come together :-)
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